Probably the most complicated job in sending HTML email is making the e-mail suitable for as many email clients as possible. Unfortunately there is not a standard across all platforms. The most effective practice is to use tables when you are designing your email. Setup a fundamental template and send this out with some elementary text added first. This way you will see if your simple template works. When you have done some quick testing you can proceed and add more to your HTML email.
HTML Email – Step one in establishing email for developers is to choose what kind of layout that you would like to make use of. Understand that this is an HTML email template and never a template for any web page. The basic’s are the same but simple is way better. Decide on a single column or two column layouts. These perform best for an HTML email since they offer better control.
Single Column Layout – Includes a header with a few or all of the navigational links. The email looks just like the parent website. This can help to reinforce branding. This layout could have links in your body with other articles within the email. A footer is included that may contain identical links that are at the very top. In case your email has already been lengthy then this bottom links could be eliminated to bring down html email size. The footer should also contain instructions to be taken from your list.
Two Column Layouts – Contains a header with a logo. Contains two columns, typically with a narrow side column with links back to the parent website and maybe to various parts of the email newsletter. Contains a second wider column which contains the meat from the newsletter. Regardless of the your layout is ensure that the most significant element of your message is at the top of the email. Many people will just delete if their attention will not be captured with what they see first.
The best way to Send HTML Email – It is possible to send HTML email using outlook or a online email application but this will take hours to send out to a short list. Yes you can merge letters and send to a list nevertheless the much better way to send HTML emails is to apply an automobile responder program. Auto responder programs are made to setup your HTML email once and send to hundreds or a large number of prospects or clients. If you are sending HTML email being a regular element of your business then there is hardly any other approach to consider. You can find web based auto responders and in addition PC based auto responders that may be purchased for this kind of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Despite the fact that users do re-size you can rest assured that the email will keep up with the original integrity that you intended whenever you set it up. If spacing becomes an issue then try to use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients transform it off.
Avoid utilizing an image that has been sliced. Should you utilize a sliced image then make sure it displays properly in multiple email clients. Never embed your images. Always store your images on your website. It is advisable to keep these in a separate folder and do not delete the folder. Should you do then a message which is viewed later on may have broken images in it. Make certain all images feature an alt tag, a height tag and a width tag. Tend not to send a big single image email. It may be like spam and tokntn efforts will be wasted.
Testing your HTML Newsletter – Be aware that there is no such thing as one little mistake when you are sending to a listing of clients or prospects. It is usually multiplied by how big a list. So always test and inspect what you are sending. Once you have the design and also the look down make sure to look for each of the following:
Is the from address displayed properly?
Will be the subject line correct?
Does your message contain a hyperlink to an internet version from the newsletter?
Do you have your remove link towards the bottom?
If you work with merge codes in your email are they displaying the proper information?
Do each of the links work correctly?
Do your images come with an alt tag set up?
Perhaps you have sent the e-mail test to all of the popular email clients including Gmail, Yahoo? Hotmail and AOL?
Have you checked your email having a spam checker to guarantee the ideal results for deliverability?
Whenever you can say yes to the suggestions above then you are prepared to deliver out your HTML email.