Most AdWords Management companies would like you to believe that AdWords management is all about niche research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small part of the AdWords puzzle. Centering on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to keep miles away from AdWords management businesses that go on and on about their “niche research”. Niche research can be Extremely expensive if it’s not done the right way. I look at it being a crutch for a lot of AdWords management companies. In the end, how hard can it be to develop a big keyword list, sit back and watch being a client spends countless dollars testing out a brand new list then simply seeing which search phrases are profitable or not.
My point is market and keyword research is a thing that is very affordable and fails to require a lot of wasteful spending. It is also something that ought to be done very gradually to stop wasteful shelling out for considerable amounts of keywords that don’t convert into sales or clicks. (This might damage your campaign history too).
Watch Out- If you come across a company that talks about market and keyword research without letting you know about the following things, watch out. If they don’t mention these next few thing to you personally then 1) they don’t have what it requires to guard your wallet from wasteful spending, 2) They’re not doing much work for you personally…In Any Way.
AdWords Management will not be Information On Market And Keyword Research
In fact Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management simply because Google HATES campaigns who have virtually no adgroup relevancy. Regardless of how much time it requires to set a campaign up like this, even if this a whole new keyword list your campaigns ought to be set with perfect relevancy. Each keyword ought to be placed into an adgroup all by itself or either be put in an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s an essential step in decreasing outrageous click costs.
Ad Relevancy- I can’t tell you how often lack of ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, needless to say and expects to see that the ads are perfectly highly relevant to the keyword which had been searched on. Every one of your keywords an advert written specifically for that individual keyword with the keyword searched on appearing at least 2 times inside the ad. Why don’t AdWords management companies share with you this? This is a crucial a part of market and keyword research! First of all you can get sorry results and high click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Market And Keyword Research” if you’re contaminating your research with ads which do not convert which be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a great deal to do with keyword research. Think it over… Exactly what is the whole purpose? The goal of niche research is to locate which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Cost Efficient- (Providing a fantastic return on your click cost investment)
C-HORRIBLE – (You have to find which keyphrases are certainly not bringing you targeted prospects and sales. You know, those that cost so much money but don’t bring in a dime. You need to find these terms and DELETE them.)
Landing Page Relevancy is where with a mixture of special programming and Search Engine Optimization, you are making your landing page perfectly highly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you decide to do make sure that you don’t fall for the entire “Market And Keyword Research Speech” most AdWords management jmegga are giving because it is “nothing” minus the strategies I mentioned above.
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