WaBa Grill has opened in the Town Square shopping center at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with a focus on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to greater than 500 brands, continues to be selected by Waba Grill Menu Prices to produce its customer experience management program. The health-focused fast-casual chain chose SMG for its unique mixture of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has a lot more than 185 locations serving fresh and healthy entrées. With a goal of serving the best-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with fresh vegetables and-quality proteins.
“With a fast growth plan set up, it had been important to find a customer experience management platform that is scalable and delivers actionable insights,” says WaBa Grill V . P . of Franchise Operations Afshin Compani. “Our partnership with SMG offers us access to a robust technology platform as well as a dedicated team that understands our business and helps us get smarter about our customers.”
Using SMG VisitView, a location-level CX survey, WaBa Grill is capturing customer feedback on the point of sale. With VisitView data available 24/7 inside the smg360 reporting dashboard and mobile app, support center employees get yourself a holistic view of guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is growing fast, plus they want a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our expertise in the restaurant industry with the location-level insights and franchise engagement tools, we’re the ideal partner to aid WaBa’s continued growth and also the evolving needs of the franchisees.”