Have you ever heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in several popular search engine listings? You almost certainly wondered what it would take so that you can achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a crucial role in making sure that your business gets the best possible google search ranking, which can lead to increased sales for your personal online company.
Search engine marketing is the procedure of modifying web site content and meta-information to improve the major search engines ranking in the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), plus the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a website.
Impact of High Search Engine Rank on Sales
Internet consumer research estimates that between 70% and 90% of online shoppers use search engines like google to identify a specific product or service. Let’s examine factors that influence sales to discover how chesapeake seo company can boost your revenues.
Three metrics must forecast online sales: the normal ticket, the conversion rate, and the amount of web site traffic:
* The standard ticket is the money spent with a customer on the typical transaction. Computer and electronics stores have high average tickets (hundreds or 1000s of dollars), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the quantity of site visitors, typically expressed as the quantity of page views monthly.
* Conversion rate is the amount of sales divided by the amount of page views monthly, expressed being a percentage.
Let’s look at one example. The Ultimate Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed being a decimal * 5,000 page views a month). Achieving an increased search engine rank will heighten the amount of page views, and therefore increase sales. In this particular example, if traffic doubles to 10,000 page views per month, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Keep in mind that an increased search engine rank will generate a measurable rise in traffic only when there is significant marketplace interest in taupe widgets plus your web site appears within the first thirty search engine results.
However, search engine optimisation is just not planning to produce measurable results if there is minimal interest in taupe widgets. The #1 spot in search engine result pages will not be particularly impressive if only 2 people search for “taupe widgets” each month.
Role of Keywords in Search Engine Optimisation
Keywords are words or phrases users provide to search engines to locate information. Search engines like yahoo examine page content to ascertain whether a certain page is relevant for the search word or phrase. Thus, effective keyword selection is amongst the cornerstones of search engine optimization.
Each keyword is observed as supply (quantity of online search engine result pages) and demand (quantity of searches). The simplest way to enhance online search engine rank is usually to select keywords who have favorable supply-demand characteristics; which is, ones using a relatively popular demand along with a relatively low supply. It is more tough to improve the major search engines position of your page on a high supply, competitive keyword.
Good keywords must be relevant to your product or service line, in addition to your type of business. A #1 rank for “navy widgets” is worthless should you sell taupe widgets exclusively. A prospective customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant google search hits is not far from zero.
Choosing some target keywords is step one in search engine optimization. Another step is using them in your body, title, headings, and meta-tags of the page.
Add the target keywords inside the text of the page. Don’t overdo it, though — the keywords should fit smoothly in to the surrounding text. Search engines like google use several methods to detect excessive keyword density, or lots of keywords stuffed into very little supporting text, and will lessen the rank accordingly. A page has way too many chespeake when they affect the typical flow from the text with a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate which is already a household name, your company’s name is just not a descriptive title. Most search engines utilize the title tag since the first type of your listing in the major search engines result pages. Aim to make the title tag say “click me” into a prospective customer. “Superior taupe widgets – 50% off every single day” is a great page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords in the headings in the page, in addition to into emphasized sections (bold or large text). Although search engines like google are de-emphasizing descriptive meta-tags, include keywords inside them nevertheless. The description meta-tag ought to have an accurate description of your respective page, and the keywords meta-tag should contain a pair of keywords (separated by commas) that list key concepts mentioned in the page.