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The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another symbol of the impact the ruling Communist Party’s anti-corruption drive has received on consumer behaviour.

Part of the China National Food Industry Association told official news agency Xinhua late on Wednesday that this product sales of gift food products is estimated to have fallen roughly forty percent in 2013.

The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official from your rice cake industry association.

Xinhua said a great gift box of rice cakes, that happen to be covered with reed leaves and eaten during the annual Dragon Boat Festival early in the year, could sell for just as much as 2,888 yuan ($480).

“For all those food firms that count on selling gifts, and seek high profits, the current market share has fallen much more, and times are difficult,” Weng said.

Luxury gift boxes containing foods such as premium alcohol, nuts, or traditional mooncakes have already been a requisite a part of conducting business in China, and can be used a type of dexrpky23 bribery.

However, since taking over the reins of the Communist Party in November 2012 and the government in March, President Xi Jinping has vowed to break into on corruption. This past year, the us government launched a campaign against extravagance and waste, intended to curtail gift giving and lavish banquets.

Need for 伴手禮 filled with shark’s fin and also other lavish pastries waned through the Mid-Autumn Festival this season in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).